Our Story

Founded by proven entrepreneurs and affinity marketing leaders, Bindable is a technology firm transforming the affinity distribution of insurance.

Initially launched as MassDrive.com, we created the business to help insurance companies and other partners serve their customers in Massachusetts and other highly regulated states. In early 2016, we expanded our white-labeled auto and home choice platform to 50 states and began offering additional products, under the brand MyLifeProtected.

Today we offer a full-stack of technology enabled services to support partner distribution, including a nationally licensed digital agency and Policy Crusher™, our agent facing enrollment platform and CRM.

Meet The Team

Bill Suneson, AAI
CEO, Co-Founder

Jean-Marie Lovett
President

Brian Kelley
Chief Technology Officer

Mitch Mackoff
Chief Financial Officer

Our Advisors

  • John Fees

  • Lou Geremia

  • Carl Novotny