Create experiences built for the digital age
Modern technology and data have enabled different, more compelling ways to offer protection products to customers through embedded insurance experiences.
Enhance customer relationships and promote loyalty
Selling insurance products alongside existing services and products can add value to the core of a business, making an organization's offerings more attractive and indispensable to customers.
Gather valuable data and insights
Through collaboration, both sides of an alternative distribution partnership can gain unique insights into buyer behavior, preferences, and needs, enabling them to make informed decisions to refine business strategies and better connect with customers.
Monetize existing customer base
Businesses who partner with insurers to sell insurance to their existing customers can generate additional profit by earning commissions on policies sold, diversifying their revenue sources.
Lower customer acquisition costs
Insurers can gain direct access to and acquire new customers who might not have otherwise sought out their insurance products, reducing costs typical of traditional customer acquisition tactics.
Gain competitive differentiation
Both parties in an alternative distribution partnership can set themselves apart from competitors by providing comprehensive and valuable solutions that address a broader range of customer needs and makes their lives simpler.
