Meet customer expectations

Consumers crave convenience and choice when it comes to making purchase decisions.

Provide them with a single buying experience that offers a breadth of products and providers while making it easy to compare and secure coverage online or through an agent with direct market access.

Diversify your offerings

Both new entrants and insurers can extend their product portfolio to meet a broader range of customer preferences and needs.

By providing your target audience with more options and value, you'll enhance customer satisfaction and retention, and ultimately drive business growth. 

Offer comparison shopping

Choice marketplaces enable users to receive and compare quotes for multiple products or from multiple insurers quickly.

This improves the shopping experience for them and gives them a sense of empowerment and confidence that they're getting the best policy for them at the best price.

Create customer stickiness

Having more comprehensive offerings for your customers that cover their important needs can enhance their affinity for and trust in your organization, leading to longer-lasting relationships.

Gain a competitive advantage

Offering a variety of choices can differentiate a business from its competitors by helping attract a broader customer base that others with less comprehensive offerings can't serve.

Uncover customer data points

Providing access to a variety of products and providers gives you insights into what products are being bought by which types of customers.

Use this information to help inform future business strategies, including new product development or market expansion.

Speed to Market

Maybe you're in the process of building your own product or expanding your footprint.

Instead of waiting to get started, use choice to establish a presence in certain markets and start selling products from other providers quicker than you would by yourself.

Manage risk without sacrificing revenue

Choice helps insurance carriers reach and retain customers whose risk profiles may not match your underwriting requirements at any given time. You can still ensure customer satisfaction by providing other options, while also earning commissions.

If you decide later to take on that risk, you have the information on the customer and their purchases, making it easier to remarket to them.